The Sticky Story of Fevicol: How a Little Glue Changed India
Notes to Kids about how to change the world
Hey kiddo!
Ever wondered how that white glue in your craft box became so famous?
Let’s go on a fun adventure to discover the amazing journey of Fevicol—a story of clever thinking, hard work, and never giving up!
F: Finding the Problem
Once upon a time, in the 1950s, carpenters in India had a sticky problem. They used animal-fat glue that was smelly, messy, and needed heating before use. Imagine waiting for your glue to melt before making a school project—yuck!27
E: Enter the Entrepreneurs
Two brothers, Balvant Parekh and Sushil Parekh, saw this problem and wanted to fix it. Balvant started as a small trader and even worked as a peon before building his dream. Together, they founded a company called Pidilite in 1959 and invented a new kind of glue—Fevicol!13
V: Very Hard Work
Making Fevicol wasn’t easy. The brothers experimented with chemicals to create a “vegetarian” glue from synthetic resins—no animals harmed! They worked day and night, sometimes struggling to convince people to try something new. But they believed in their idea and didn’t give up.36
I: Innovative Marketing
Instead of selling Fevicol in shops, the brothers went straight to carpenters, giving free samples and showing how easy and strong their glue was. Later, they made small tubes for families and kids like you! Their ads were funny and clever, with slogans like “Fevicol ka jod hai, tootega nahi” (Fevicol’s bond won’t break). Who can forget the bus bursting with people or the unbreakable egg?457
C: Climbing to the Top
Fevicol became super popular! It’s now used in almost every Indian home, school, and workshop. The company kept inventing new products for different needs—waterproof glue, quick-drying glue, and even spray glue!26
O: Onward and Upward
Today, Fevicol is sold in more than 50 countries and controls over 70% of India’s adhesive market. Pidilite, the parent company, is worth over ₹1.5 trillion and earns thousands of crores in sales every year!372
L: Legacy of Learning
Fevicol’s journey teaches us a magical formula for success. Remember the word “FEVICOL”:
Find a problem
Enter with courage
Very hard work
Innovate and market smartly
Climb by solving more problems
Onward to new heights
Legacy that lasts
Fevicol’s Family of Products
Fevicol SH (classic white glue)
Fevicol Marine (waterproof)
Fevicol HeatX (quick bonding)
Fevicol EzeeSpray (spray adhesive)
Fevicol Probond, Relam, Plastiklok, and more!6
Fun Facts to Stick in Your Mind!
Fevicol started in a tiny Mumbai factory in 1959.
The name “Fevicol” comes from “Fedco” (an old brand) and “Col” (German for glue).3
Fevicol’s ads are so famous, people quote them in daily life!57
Pidilite’s sales from Fevicol to households alone are over ₹2,000 crores a year!2
The Entrepreneur’s Secret: Resilience + Smart Work + Problem Solving
Balvant Parekh’s story is proof that you don’t need to be born rich or smart—you just need to see problems, work hard, and never stop learning. So next time you use Fevicol, remember: every drop is a story of grit, glue, and greatness!
Stick to your dreams—just like Fevicol!
